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Enjoy The School For Startups Business Minute

Below, you can listen to and download the latest episodes of the School For Startups Minute.

5 Lessons on Naming Businesses

SFS Minute 643: Starbucks

Brand names can come from the most unexpected places—even classic literature. Let’s talk about how Starbucks found its name!

Listen to this! - SFS Minute 643: Starbucks

SFS Minute 642: Slack

Sometimes, the best brand names are hidden in plain sight. Let’s uncover how Slack turned a simple abbreviation into a powerhouse name! 

Listen to this! - SFS Minute 642: Slack

SFS Minute 641: Nike

 What does an ancient battle and a legendary run have to do with one of the biggest brands in the world? Let’s dive in!  

Listen to this! - SFS Minute 641: Nike

SFS Minute 640: kodak

Ever wondered what makes a great brand name? Let’s explore how Kodak’s name was inspired by sound and storytelling!  

Listen to this! - SFS Minute 640: Kodak

SFS Minute 639: Haagen-Dazs

 Let’s talk about the power of a name! How did one of the most famous ice cream brands create a name that stands out? 

Listen to this! - SFS Minute 639: Haagen-Dazs

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